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About us

ABOUT US

Our brand originated from pure passion for beautiful basics of high quality. Just as the best butcher provides the best piece of meat, we ensure the best fabric. Premium cotton, so your clothes will last. We love simple design with a perfect fit and you can find that in our collection. We only wanted to start our company if we could use Sustainable & Honest cotton and more importantly that our people are proud and happy to make it for us & you. That’s why our awesome basics use cotton from The Better Cotton Initiative (BCI).

WE OFFER HIGH QUALITY BASICS MADE FROM THE BEST MATERIALS

We sell not only top quality apparel, but give our customers a positive online shopping experience. We want our customers to wear our apparel with a big comfortable smile.

READY TO WEAR A SHIRT THAT YOU WILL NEVER WANT TO TAKE OFF?

Supplying quality for an attractive price, is that possible? We delved into the world of cotton and only emerged when the complete picture was right: design, fabric, fit and price. The extra long fit white T-shirt for men was our basis. When it was enthusiastically received by our customers, we expanded our collection with fine basics such as sweaters and undershirts. In dark blue, gray, white, black ... just the colors that you nééd as a man in your wardrobe.

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